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Integrations · Support and CRM

Customer data from Segment, in both directions

Identify calls from Segment keep your users' attributes current in Quackback, like plan, company and role. Turn on sending back, and Quackback adds segment membership to Segment as traits.

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  • Included on Business and Enterprise
  • 14-day trial, no card needed
  • Open source. Self-host with every feature
Start freeRead the setup guide

Segment to Quackback

  • Identify calls, matched to existing users by email
  • Traits saved when they match a user attribute you've defined
  • Signed with a shared secret you set

Quackback to Segment

  • Segment membership as user traits
  • Sent when you turn it on and add a write key

What you can do with the Segment integration

Explore voice of the customer
Attributes that stay currentUsers' plan and company update as Segment sees them change.
Segments you can filter byGroup customers by their attributes, then slice feedback by segment.
Use them elsewhereSend segment membership back to Segment for your other tools.

Set up the Segment integration

Read the step-by-step guide

  1. Define your attributes

    In Quackback, add a user attribute for each Segment trait you want to keep, such as plan.

  2. Connect Segment

    Choose Segment in Settings and set a signing secret of at least 16 characters. Add a write key to send segments back.

  3. Add a destination

    In Segment, send identify events to your workspace's Segment webhook URL, signed with the same secret.

Common questions

How are Segment users matched to Quackback users?

By the email in the identify call's traits. Quackback updates users who already exist in your workspace; an identify call for an email it doesn't know is ignored.

Which Segment traits does Quackback save?

Only traits that match a user attribute you've defined in Quackback. Each attribute can take its value from a trait with a different name, and values are converted to the attribute's type. Other traits are left out, so your user records stay tidy.

Can Quackback send data back to Segment?

Yes. Add your Segment source's write key and turn on sending segment membership back. When a user joins or leaves a Quackback segment, Quackback sends an identify call with a trait named after the segment.

Which plans include the Segment integration?

On Quackback Cloud, you get the Segment integration on the Business and Enterprise plans, with a 14-day free trial and no card needed. The open-source, self-hosted edition includes it at no cost.

Have another question? Talk to the team.

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