Introducing Smart Triggers: Perfect timing for user feedback

Understanding Smart Triggers

Smart Triggers is a powerful new feature that solves one of the most challenging aspects of user feedback: timing. By automatically detecting the perfect moment to show feedback requests, Smart Triggers helps you gather more meaningful insights while respecting your users' experience.

Why timing matters in feedback collection

The effectiveness of user feedback heavily depends on when you ask for it. Consider these scenarios:

• Asking about a new feature right after usage captures fresh, detailed insights
• Waiting weeks to send surveys often results in vague, less actionable feedback
• Random pop-ups can frustrate users and harm engagement

Research shows that immediate feedback is:

• More detailed and specific
• More likely to be completed
• More actionable for product teams

Core capabilities

1. Behavioral triggers

Smart Triggers watches for key user actions:

• Feature usage completion
• Time spent on page
• Scroll depth
• Exit intent
• Page view patterns

2. User segmentation

Target the right users:

• Role-based targeting
• Usage frequency
• Custom attributes
• Account type
• Location

3. Intelligent timing

Optimize when surveys appear:

• Delay controls
• Frequency limits
• Session awareness
• Cross-device coordination
• Time optimization

Real-world impact

Case Study: E-commerce Platform

A leading e-commerce platform implemented Smart Triggers to understand cart abandonment:

• Challenge: High cart abandonment rate with no clear understanding of why
• Implementation: Exit-intent triggers for users leaving during checkout
• Results:
  • 40% response rate on exit surveys
  • Identified pricing concerns as primary issue
  • 15% reduction in cart abandonment after addressing feedback

Case Study: SaaS Product

A B2B software company used Smart Triggers to improve their onboarding:

• Challenge: Low feature adoption after initial signup
• Implementation: Targeted surveys after key feature discovery
• Results:
  • Gathered insights from 60% of new users
  • Identified confusing UI elements
  • 25% increase in feature adoption after improvements

Implementation guide

Getting started with Smart Triggers is straightforward:

1. Define your objective

   • What insights do you need?
   • Which user segments matter most?

2. Choose trigger events

   • Feature usage
   • Page views
   • User actions
   • Time-based events

3. Set targeting rules

   • User segments
   • Behavioral conditions
   • Frequency caps

4. Create your survey

   • Keep it focused
   • Use clear questions
   • Maintain brevity

5. Test and launch

   • Preview with team
   • Test different segments
   • Monitor initial results

Best practices

Timing optimization

• Allow users to settle into their session
• Avoid interrupting critical tasks
• Respect frequency caps
• Consider time zones

Targeting precision

• Match questions to user context
• Segment by experience level
• Consider user journey stage
• Use role-based targeting

Survey design

• Keep it brief
• Use clear language
• Offer easy response options
• Include skip/dismiss options

Measuring success

Track these key metrics:

• Response rates
• Completion rates
• Feedback quality
• User satisfaction
• Insight actionability

Getting started

Smart Triggers is now available to all Quackback users. Start by:

1. Accessing your dashboard
2. Creating a new trigger
3. Setting targeting rules
4. Launching your first smart survey

Remember: The best feedback comes from asking the right questions at the right time. Smart Triggers helps you nail both aspects.