Hotjar Pricing in 2026: Plans, Session Limits, and the Contentsquare Merger

Hotjar was one of the most widely used behavior analytics tools on the web. Heatmaps, session recordings, and on-site surveys — it was the default choice for product teams that wanted to understand how users interact with their site. In 2023, Contentsquare acquired Hotjar. By 2026, the merger is complete and the pricing model has changed fundamentally.

TLDR: Hotjar now redirects to Contentsquare. What was one product with one bill is now three separately priced product lines: Experience Analytics (heatmaps/recordings, from $49/month), Voice of Customer (surveys, from $99/month), and Product Analytics (custom pricing). Free tiers exist for each. The catch: each product has its own bill, session limits drive costs up as traffic grows, and the Growth plan's "$49/month" starting price scales steeply with session volume (up to $739/month at 200K sessions). If you used all of Hotjar's features, expect to pay two or three separate subscriptions to get equivalent coverage.

Pricing last verified March 2026. Vendors may change plans and pricing without notice. Check Contentsquare's pricing page for the latest figures.

If you go to hotjar.com/pricing today, you get redirected to contentsquare.com/pricing. The Hotjar brand still exists within the Contentsquare platform, but the pricing structure has changed significantly. What was once a single tool with a simple pricing page is now three separate product lines, each with its own plans and session limits. All paid plans include unlimited user seats — Contentsquare does not charge per user, only per session volume or response count.

What happened to Hotjar pricing

Contentsquare acquired Hotjar in 2023. Over the following two years, the companies merged their product lines. As of July 2025, the transition is complete. The hotjar.com domain redirects to contentsquare.com for pricing, sign-up, and documentation.

The core Hotjar features — heatmaps, session recordings, and surveys — still exist. But they are now organized into three distinct product lines under the Contentsquare umbrella:

• Experience Analytics (formerly Hotjar Observe) — heatmaps, session recordings, funnels, error monitoring
• Voice of Customer (formerly Hotjar Ask) — surveys, interviews, usability tests
• Product Analytics — event-based analytics, user journeys, engagement metrics (this was not part of the original Hotjar)

Each product line has its own pricing tiers and session limits. You can use one, two, or all three, but each is billed independently.

This matters for budgeting. If you previously paid one Hotjar bill for heatmaps and surveys, you now pay two separate bills to get the same coverage. Teams that also want product analytics are looking at three subscriptions. The "pick only what you need" framing sounds flexible, but in practice it means managing multiple billing lines for what used to be a single product.

Experience Analytics pricing

Experience Analytics is the core Hotjar product — heatmaps, session recordings, funnels, and error monitoring. This is what most people think of when they think of Hotjar.

The free plan is generous on session volume — 200,000 sessions per month — but limited to 1 project and basic features. It also includes basic surveys (100 responses/month) and the ability to connect with LLMs via MCP (Model Context Protocol).

The Growth plan is where the pricing gets nuanced. "Starting at $49/month" is for 7,000 sessions. The price scales with session volume up to $739/month at 200,000+ sessions. That is a 15x price range within a single tier. A site with 50,000 monthly sessions will pay significantly more than $49, and the exact pricing is not transparent until you sign up and configure your plan.

The Pro plan handles 1 million+ sessions with custom pricing and adds precision filtering (retroactive, meaning you can apply filters to data already collected), AI-powered multi-session replay summaries, and revenue goal tracking. You also get 3 projects instead of 1. The Sense Analyst add-on is available at extra cost on Pro.

Enterprise adds unlimited projects, experience monitoring, AI error summaries, data feeds, and dedicated support with SLAs.

All paid plans offer a 20% discount with yearly billing. One detail worth noting: the $49/month Growth rate applies to credit card or PayPal payments with annual commitment. Organizations using invoice-based purchasing (standard for corporate procurement) pay $588/year without a discount — a $117.60 annual difference for identical features.

Voice of Customer pricing

Voice of Customer covers surveys, interviews, and usability tests. This was part of the original Hotjar product but is now a separate billing line.

The free plan gives you 100 survey responses per month, 5 interviews or usability tests, and 3 concurrent surveys. It includes an AI survey generator and AI summary reports — useful features that were not part of the original Hotjar.

Growth starts at $99/month for 500 responses. Like Experience Analytics, the price scales with usage — up to $1,479/month at 100,000 responses. You get 10 interviews per month, advanced targeting and filtering, AI-automated survey analysis, custom branding, and 11 integrations. The scaling here is steep: going from 500 to 100,000 responses means a 15x price increase within the same tier.

Pro is custom pricing for teams that need more than 500 responses, up to 300 interviews per month, panel recruitment from a pool of 200,000+ participants, and API access. Pro also supports longer interviews (120 minutes) and multiple moderators.

If you used Hotjar primarily for its survey widget, note that basic surveys (100 responses/month) are included in the Experience Analytics free plan. But if you need more than 100 responses, advanced targeting, or sentiment analysis, you need the Voice of Customer product — at a separate cost. This is where the unbundling hits hardest: a feature that used to be included in your Hotjar plan now requires its own subscription starting at $99/month.

Product Analytics pricing

Product Analytics is a separate application that was not part of the original Hotjar. It covers event-based analytics, user journeys, and engagement metrics.

The free plan gives you 10,000 sessions with 6 months of data history. Growth starts at 17,000 sessions with Sense AI and 12-month data retention. Pro adds account-level analytics and an engagement matrix. Enterprise handles 1 million+ sessions with data warehouse sync.

Product Analytics operates as a fully separate application from Experience Analytics. If you need both heatmaps and product analytics, you are paying for two products.

Hotjar pricing at scale

The key cost driver across all three product lines is session volume and response limits. Here is what costs look like as you grow.

Experience Analytics alone:

Experience Analytics + Voice of Customer:

For a team that needs both heatmaps/recordings and surveys, you are paying two bills. The minimum combined cost at Growth tier is $49 + $99 = $148/month. But these scale independently. A site with 100K sessions running 5,000 survey responses per month could easily spend $400-600/month across both products. That is a significant jump from the "$49/month" headline price.

All three products at Growth tier:

Product Analytics pricing is custom at all paid tiers. Add it and your total increases further.

Add-ons like Sense Analyst, error summaries, and data monitoring are available at additional cost on top of these base prices. A mid-sized product team using all three products with add-ons could spend $1,500-$2,000/month — far more than the original Hotjar plans cost.

Hidden costs to consider

The sticker price on Contentsquare's pricing page does not tell the full story. Here are the costs that catch teams off guard.

Three products, three bills. The original Hotjar bundled heatmaps, recordings, and surveys into one plan. Under Contentsquare, these are now separate product lines. If you used all of Hotjar's features, you need to subscribe to at least two products (Experience Analytics + Voice of Customer) to get equivalent coverage. Each has its own pricing tiers and billing cycles.

Session limits create unpredictable costs. Experience Analytics and Product Analytics both bill based on session volume. As your site traffic grows, your costs grow. There is no flat-rate option for high-traffic sites. A viral blog post, a ProductHunt launch, or a marketing campaign that spikes traffic will spike your analytics bill. When approaching session caps, Hotjar implements daily session sampling — distributing data captures evenly throughout 24-hour periods — which means you may miss data during high-traffic moments.

Invoice billing costs more. The advertised $49/month Growth rate applies to credit card or PayPal payments with annual commitment. Corporate procurement teams using invoice-based purchasing pay $588/year without any discount. That is a $117.60/year premium for the same features — a detail buried in the billing flow.

Survey response caps are low. The Voice of Customer free plan gives you 100 responses per month. Growth starts at 500 but scales to $1,479/month at 100K responses. If you run always-on NPS or CSAT surveys on a high-traffic site, you will hit the base cap quickly and face steep scaling costs.

Performance impact on your site. Hotjar's tracking script adds approximately 829ms to page load time and increases page weight by 0.47MB. While loaded asynchronously (so it does not block rendering), the script records cursor movement, scroll depth, and clicks 10 times per second, which increases CPU usage on resource-intensive pages. For sites where Core Web Vitals matter for SEO, this is worth measuring.

Add-ons are extra. Features like Sense Analyst, error summaries, and data monitoring are sold as add-ons on top of your plan. These are not included in the base Growth or Pro pricing.

Data retention is tiered. The free Experience Analytics plan has limited data history. Growth gives you 13 months. Product Analytics free tier retains only 6 months. There is no data retention beyond 365 days on any plan — you need to export data externally for longer historical analysis.

The free plan is limited to 1 project. If you manage multiple products or domains, you need Pro (3 projects) or Enterprise (unlimited projects) for Experience Analytics. Growth is also limited to 1 project — there is no multi-project option until Pro.

Contentsquare now undercuts Hotjar internally. Contentsquare launched its own Growth tier at $40/month in late 2025 — $9 less than Hotjar's $49/month Growth tier for comparable features. If you are signing up new, compare both pricing pages before committing.

Hotjar alternatives

If the multi-product pricing model does not work for you, or if you want a simpler billing structure, here are alternatives to consider.

PostHog

PostHog is open source and offers product analytics, session recordings, feature flags, and A/B testing in one platform. It has a generous free tier (1 million events, 5,000 recordings per month) and usage-based pricing beyond that. Everything is in one product with one bill — no separate pricing for analytics versus recordings. For teams frustrated by Hotjar's unbundling, PostHog's all-in-one model is the most direct alternative.

Lucky Orange

Lucky Orange bundles heatmaps, session recordings, surveys, and live chat into a single product starting at $32/month — approximately 31% cheaper than Hotjar's invoice-paid Growth tier. It is less sophisticated than Contentsquare's offering but covers the core use cases that most product teams need without the multi-bill complexity.

FullStory

FullStory focuses on digital experience analytics with session replay, heatmaps, and frustration signals. Pricing is custom and session-based. It is a single product rather than three separate billing lines, which simplifies cost planning. The trade-off is that pricing is not published — you need to talk to sales.

Amplitude

Amplitude is a product analytics platform with a free plan (up to 50,000 monthly tracked users) and paid plans starting from custom pricing. It covers event analytics, user journeys, and experimentation. It does not include heatmaps or session recordings natively, but integrates with tools that do.

Quackback for the feedback layer

If you used Hotjar primarily for its survey and feedback widgets, Quackback covers the voice-of-customer layer differently. It is free, open source, and self-hosted. Feedback boards, voting, public roadmaps, and changelogs with no session limits or response caps. You collect structured feedback directly from users rather than intercepting it through on-site widgets. No per-response billing, no session-based pricing. If your goal is understanding what users want built next, Quackback gives you that signal without the complexity of a behavior analytics subscription.

Frequently asked questions

Is Hotjar still available as a standalone product?

Not as of July 2025. Hotjar now redirects to Contentsquare. The Hotjar brand exists within the Contentsquare platform, but pricing, sign-up, and billing all happen through contentsquare.com. The core features (heatmaps, recordings, surveys) are still available but organized into separate product lines with independent pricing.

How much does Hotjar cost in 2026?

It depends on which products you need and your usage volume. Experience Analytics starts at $49/month for 7,000 sessions but scales to $739/month at 200,000+ sessions. Voice of Customer starts at $99/month for 500 responses and scales to $1,479/month at 100,000 responses. Product Analytics has custom pricing at all paid tiers. Free tiers exist for all three. If you need multiple product lines, each is billed separately. A 20% discount applies with yearly billing via credit card or PayPal.

Does Hotjar have a free plan?

Yes. Each of the three product lines has a free tier. Experience Analytics free includes 200,000 sessions, 1 project, and basic features plus 100 basic survey responses. Voice of Customer free includes 100 survey responses and 5 interviews. Product Analytics free includes 10,000 sessions with 6-month data retention. The free tiers are useful for small sites and evaluations but have meaningful limits on projects, responses, and data history.

Why is Hotjar pricing more complicated now?

The Contentsquare merger reorganized Hotjar's features into three separate product lines, each with its own pricing. The original Hotjar bundled heatmaps, recordings, and surveys into one plan. Under Contentsquare, these are distinct products. This gives you the flexibility to buy only what you need, but it also means managing multiple subscriptions if you want the full feature set.

Does Hotjar slow down my website?

Hotjar's tracking script adds approximately 829ms to page load time and 0.47MB to page weight. The script loads asynchronously so it does not block rendering, but it records cursor movement, scroll depth, and clicks 10 times per second, which increases CPU usage. If Core Web Vitals are important to your site's SEO, test the impact before committing.

How does Hotjar compare to Contentsquare pricing?

Contentsquare (Hotjar's parent company) launched its own Growth tier at $40/month in late 2025 — $9/month cheaper than Hotjar's Growth tier for comparable features. Both platforms are owned by the same company. If you are signing up new, compare both pricing pages. The Contentsquare-branded product may offer better value.

Can I cancel Hotjar at any time?

Hotjar offers a 30-day money-back guarantee for new customers if cancelled before the first renewal. After the initial renewal, no partial refunds apply. Annual plans lock you in for the full year.