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Glossary

Multilingual Customer Support

Multilingual customer support means helping customers in their own language across chat, email and self-service. Teams do it with native-speaking agents, translated help content, and increasingly with AI translation of conversations in both directions.

What is multilingual support?

Customers explain problems best in their own language and trust answers more when they read them in it. Multilingual support covers every surface: the chat and email replies, the help center, and the automated messages in between.

Three ways to do it

Hire or route to native speakers for your largest languages. Translate your most-read help articles. Use AI translation for the long tail: the customer writes in their language, the agent reads it in theirs, and the reply goes back translated.

Keeping quality high

Machine translation is good but not perfect. Have a person review translated help articles before they're published, keep product terms consistent with a glossary, and let agents see the original message as well as the translation.

Multilingual support in Quackback

Quackback's inbox translates in both directions: customer messages are shown in your team's language, and replies are translated into the customer's before they're sent. Copilot can translate a draft on request. The help center supports more than one language, with the number of languages set by plan, and on Business and up AI can translate articles into every language you offer. Translations are saved as drafts for a person to review before publishing.

Common questions

How do you provide support in multiple languages?

Route to native speakers for your main languages, translate your most-read help articles, and use AI translation in the inbox for the rest, with the original message kept visible.

Can AI translate support conversations?

Yes. Tools like Quackback translate the customer's message for the agent and the agent's reply for the customer, so neither has to switch languages.

Have another question? Talk to the team.

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